Portfolio / Selected SEO work

SEO work measured in traffic, rankings, authority and revenue.

These case studies span education, healthcare, local services and e-commerce. Each one started with a different constraint, so the work was shaped around the problem rather than a fixed SEO package.

Healthcare+747%organic traffic in 6 months

Education+74%year-over-year organic traffic

Local services~300%organic traffic growth

E-commerce+36%Google organic clicks

Selected case studies

Different businesses. Different search problems. Measurable outcomes.

The aim is not to make every case study look the same. It is to show what changed, what work mattered, and what the available data can actually support.

Education · Private K–12 · Topanga, Los Angeles

Manzanita School

Building stronger local discovery and a broader organic footprint across 2025.

The situation

For a private school, search visibility has to do more than generate visits. It needs to help prospective families discover the school through local, programme and faculty searches while strengthening the authority of the domain as a whole.

What I worked on

Content development, on-page optimisation and link acquisition were used together to expand topical coverage, improve local relevance and build a stronger backlink profile.

Search visibility snapshot

“paul astin”#1

“topanga canyon schools”#5

“topanga schools”#7

Healthcare · Orthopedics · Organic growth

Onto Orthopedics

Turning an expanding educational content library into compounding search momentum.

The situation

Orthopedic search demand spans anatomy, procedures, rehabilitation, exercise science and bone health. The opportunity was to build authority across those topics rather than rely on a narrow set of service terms.

What moved the needle

Topical coverage across clinically relevant subjects, stronger keyword reach and a growing authority profile created multiple entry points for patients researching orthopedic questions before they were ready to choose a provider.

Traffic trajectory 89 → 755 monthly organic visits

November 2025 to April 2026, with April setting the reported all-time monthly traffic record.

Local services · Electrical & HVAC · South Hills, PA

South Hills Electric

Capturing more local service demand through geo-targeted SEO and technical improvements.

The situation

For a local service business, rankings only matter when they connect the company with people searching for the right service in the right location. The campaign therefore centred on local relevance and commercial search intent.

What I worked on

Google Business Profile optimisation, local citations, geo-targeted on-page work, content enhancement and technical SEO improvements were used to strengthen both local visibility and crawlability.

Local search focus

Geo-targeted service keywords#1

Weekly organic visits65 → ~260

E-commerce · Shopify · Organic performance

Athena Newton

Improving search visibility while connecting SEO performance to revenue and conversion data.

The situation

E-commerce SEO has to connect visibility with commercial performance. The useful question is not only whether rankings or clicks increased, but whether organic channels contributed meaningfully to sales and key events.

What improved

Across the reporting window, organic traffic, Google Search Console clicks, impressions, click-through rate and average position all moved in a positive direction, while organic channels accounted for a substantial share of reported revenue.

Commercial outcome $6,064.89 combined organic revenue

Organic Search + Organic Shopping represented 82.73% of total reported revenue and 46 of 58 key events during the analysed period.

How I approach the work

The tactics change. The decision process stays disciplined.

01Find the constraint

Technical issues, weak page targeting, local relevance, authority gaps and content coverage require different fixes.

02Prioritise by likely impact

I focus the roadmap on work that can improve discoverability and business outcomes, not on producing activity for its own sake.

03Measure what changed

Traffic, rankings, authority, clicks, conversions and revenue are used according to what the engagement can actually measure.

Have a search problem that needs a second set of eyes?

Send me the site and a short description of what has changed. I’ll tell you where I would start and whether I think I can help.

Contact Me